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    用“十二大”冠广告标题欠严肃

    [复制链接]
    发表于 2018-5-11 09:40:54 | 显示全部楼层 |阅读模式
    深圳新湖路一带的公交车站台上有一种《十二大专科品牌》的广告,猛一看,会使人产生一种D的十二大的专用品牌的错觉。“D的第x次代表大会”这种表述句式,现在已经被公众舆论简化为“十x大”来传达,譬如贯彻“十九大”精神之类,人们已经不会误解。但是,如果将“十x大”随意用于广告,或在公众场合讲话,或写成字公开张贴,就可能使人误解为d的第xx大的意思,起误导作用。所以,当我在公交车站台上看到这《十二大专科品牌》的广告时就产生了上述错觉。
    可是,我再仔细看下面的具体内容呢?全是有关“妇科”的12种病症治疗的广告。那12种妇科病,没有一种可以称得上“大”的,怎么会和“大”挂上钩?不难理解,广告词的制作者为赚路人眼球,别出心裁地打个政治术语的擦边球。诚然,作为商业广告的制作者的良苦用心,是可以理解的。可是,我觉得在公众场合的广告上用“十二大”作为广告标题是很不严肃的,建议将“十二大”改为“十二种”为好。这既不影响你的广告,也没有打政治术语擦边球的嫌疑,何乐而不为呢?
    2012.5.11.于深圳



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